AboRawia Restaurant Case Study: Yucca’s Marketing Magic for Brand Awareness
A Culinary Haven in Alexandria
AboRawia Restaurant, located in Alexandria, Egypt, has established itself as a leader in the grilled food industry. With its delectable oriental dishes, grills, and smoked meats, AboRawia offers a unique dining experience that has garnered a stellar reputation among locals and tourists alike.
Digital Transformation Challenge
In the face of global quarantine measures, AboRawia, like many restaurants, found itself grappling with Amidst the challenges posed by quarantine measures for Covid-19, AboRawia, like many other restaurants, faced the task of selling online. Their primary objective was to enhance brand awareness and promote their diverse menu through social media platforms. Additionally, they aimed to establish an efficient online food delivery system through a user-friendly website and launch a compelling marketing campaign to drive online orders.
the challenge of selling online. The primary objective was to enhance brand awareness and drive online orders. This section delves into the specific goals that AboRawia aimed to achieve through their partnership with Yucca Agency.
A Comprehensive Solution Approach
To embark on these challenges, Yucca Agency developed a comprehensive strategy to engage with the target audience and optimize their online presence. Key solutions included:
- Marketing & Strategy Planning: Crafting a tailored marketing strategy to effectively reach the desired customer base and increase brand visibility.
Website Development: Creating a user-friendly website that allowed customers to easily place online orders for AboRawia’s delicious offerings. - Outdoor Marketing: Implementing outdoor advertising campaigns to capture the attention of potential customers and drive awareness.
- Facebook & Instagram Creative Campaigns: Developing captivating content, designs, and media buying strategies to engage and convert social media users.
- Google Business Management: Optimizing AboRawia’s online presence on Google platforms to improve visibility and attract local customers.
- Media Productions: Produce high-quality photos and videos to showcase AboRawia’s delectable dishes and create a strong brand perception.
From Growth to Brilliant
Within six months of implementing Yucca’s marketing strategies, AboRawia Restaurant experienced significant growth in sales and customer engagement. The successful launch of the online food delivery system, coupled with the impactful marketing campaign, resulted in increased online orders and heightened customer interaction.
The graph represents the remarkable growth in Engagement Rate for AboRawia over a three-month. During this time, and also affect on metrics experienced a substantial surge, with sales revenues and online orders increasing by over 45%.
Statistics
Services Used
Marketing & Strategy Planning
Yucca Agency collaborated closely with AboRawia Restaurant to develop a comprehensive marketing and strategy plan. This involved conducting market research to identify target demographics and competitors. Yucca Agency crafted a tailored marketing approach, including a messaging strategy, advertising channels, and campaign timelines, to effectively reach the desired customer base and maximize brand visibility.
Website Development
Recognizing the importance of a seamless online ordering experience, Yucca Agency designed and developed a user-friendly website for AboRawia Restaurant. The website incorporated intuitive navigation, visually appealing menus, and secure payment options, enabling customers to easily explore the menu, place orders, and enjoy a hassle-free online dining experience.
Outdoor Marketing
To capture the attention of potential customers in Alexandria, Yucca Agency implemented outdoor marketing strategies for AboRawia Restaurant. This involved strategic billboard placements, captivating signage, and eye-catching visuals in high-traffic areas. By leveraging outdoor advertising, AboRawia effectively increased brand visibility and attracted new customers to try their delectable offerings.
Facebook & Instagram Creative Campaigns (Content – Designs – Media Buying)
Yucca Agency developed engaging and captivating content for Facebook and Instagram to promote AboRawia’s menu offerings and drive online orders. This included crafting compelling captions, designing visually appealing graphics, and leveraging effective storytelling techniques. Yucca Agency also handled media buying to ensure the ads reached the target audience at the optimal times, maximizing campaign effectiveness and generating a higher return on investment.
Google Business Management
To enhance AboRawia’s online presence and attract local customers, Yucca Agency optimized the restaurant’s Google Business profile. This involved refining business information, managing customer reviews, and implementing local SEO strategies to improve visibility in Google search results. By optimizing AboRawia’s Google Business presence, Yucca Agency helped the restaurant connect with customers searching for oriental food and grills in the local area.
Media Productions (Photos – Videos)
Recognizing the impact of visually appealing content, Yucca Agency produced high-quality photos and videos to showcase AboRawia’s delectable dishes and create a strong brand perception. Professional food photography highlighted the restaurant’s mouthwatering offerings, while well-crafted videos brought the dining experience to life. These media productions were used across various marketing channels, including social media campaigns and the website, to engage customers and entice them to place online orders.
Key Metrics
Facebook & Instagram:
- Reach: 1,870,655
- Engagement: 365,800
- Comments: 12,230
- Clicks: 19,450
- Shares: 980
- Messages: 12,740
I am extremely grateful for the outstanding services provided by Yucca Agency. Their expertise has truly transformed our business. We have been able to overcome the challenges of selling online, especially during the global pandemic.
