Amici Restaurant & Cafe Marketing Campaign
Introduction: Discover the Vibrant World of Amici Restaurant & Cafe
Amici Restaurant & Café is a vibrant Italian trattoria with a sea view offering a diverse menu of traditional Italian dishes with a delicious breakfast. With a cozy atmosphere, friendly staff, and fresh coffee, it’s the perfect place to enjoy with friends or loved ones.
They want to make their mark in the food & beverage industry in Alexandria.
Our Goals: Converting Social Media Engagement into Reservation Success
We aim with Amici to convert its social media followers into direct reservation bookings. Recognizing the increasing importance of the online landscape in people’s daily lives, the restaurant understands the significance of leveraging digital marketing to maximize its reach and impact with more than one service.
The graph represents the significant increase in sales revenues for Amici during the year 2022. The data clearly demonstrates a remarkable growth of over 75% in sales compared to the previous year.
Sales Rate 2022
Our Goals: Converting Social Media Engagement into Reservation Success
We focus on expanding our customer base and attracting new visitors through the strategic use of social media platforms. By showcasing its exquisite cuisine and encouraging customers to experience the restaurant in person, especially during breakfast hours, Amici has successfully engaged its target audience. This approach has led to an increase in sales by more than 75% and an impressive engagement rate of 85%.
Our Success: Two Years of Creative Excellence and Growth
Through two years of dedicated effort, we have witnessed the remarkable growth of Amici Restaurant & Cafe. The sales volume skyrocketed from orders per day to over 80,000 Egyptian pounds per day. This outstanding success can be attributed to the conversion of reservations and food orders, as customers visit the restaurant to indulge in unique culinary experiences. The total sales have surpassed 3 million Egyptian pounds.
The Key Ingredients of Services for Success
Amici’s journey to success was fueled by a combination of effective strategies and services. We implemented Facebook and Instagram creative campaigns, which encompassed captivating content, engaging designs, and strategic media buying. Additionally, we fostered business partnerships and collaborated with influencers to expand brand reach. Professional media production, including captivating photos and videos, further elevated Amici’s online presence. Furthermore, we utilized WhatsApp Business for bulk messaging.
Clients Success Numbers and Key Metrics
By the Numbers:
– Reach: 1,525,810
– Clicks: 345,120
– Comments: 17,962
– Messages: 20,794
– Shares: 2,249
Percentage increase in Sales Rate on social media Platforms (Instagram and Facebook)
Percentage increase in Video Engagement Rate on social media Platforms (Instagram and Facebook)
Media Production Video
I highly recommend Yucca Agency to any business seeking to amplify their online presence and drive real-world results. Their passion, creativity, and strategic thinking have made a significant impact on our restaurant's growth.
